They suck! They work, but they suck!
I've heard there are doctors who enjoy these things but I'm not sure where these strange chiropractic unicorns reside and what they smoked to rot their brains. Perhaps I'm just bitter. My practice did not get off to the rapid start I hoped and screenings were the only effective AND cost-effective strategy I could get to work for me. I set up opportunities to do screenings at the front of about seven different gyms. I had a booth each month at a local mall's Family Fun Night. Eventually I signed up to have a screening at a local farmer's market. I stood out there for four hours every Thursday in 90 and 100 degree heat. I'd ask people if they'd like a quick spine check and they'd say "I just want to know where the wine samples are." The worst was two Saturday mornings spent outside of the Sleep Number Store. Everyone walking by thought I worked for the mattress store. "Would you like a quick spine check?" I asked. "Already bought one, love it!" was the answer. Two Saturday mornings spent hating my life.
Yes, I eventually hired a practice representative to do the screenings for me. Effectiveness went way down and cost to me went way up. Then she quit. Attempt number two: SAME RESULT. Dang! That would have been great if it worked.
If you are new to practice, you should be doing screenings. You should be doing anything and everything that is cheap and effective to get momentum in your practice. Within the course, I outline best practices for you to follow at screenings as well as a number of ways to engage people walking by at a range of budgets.